SEO EXPERT IN MALAPPURAM
WHAT IS SEO, HOW IT WORKS?
SEO stands for “search engine optimization”. It’s a practice that helps websites rank higher in search results, which can increase traffic and leads. SEO involves creating and optimizing content to help search engines understand it and help users find it.
- Create new content: Advise your content team on what content to create.
- Improve existing pages: Update and improve content, add internal links, and incorporate keywords.
- Remove low-quality content: Remove content that isn’t ranking well or driving traffic.
- You can also hire an SEO professional to help with your website. They can provide services such as:
- Reviewing your site content or structure
- Providing technical advice on website development
- Developing content
- Managing online business development campaigns
- Keyword research
- SEO training
Search Engine help people find what they’re looking for online. Whether researching a product, looking for a restaurant, or booking a vacation, search engines are a common starting point when you need information. For business owners, they offer a valuable opportunity to direct relevant traffic to your website.
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search results, so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audiences. So, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.
Here’s an approximate breakdown of SEO usage ratios globally among various types of businesses, categorized by sector and size. Note that these ratios are based on recent trends and estimates from multiple sources in 2024.
| Business Category | SEO Usage Ratio | Details |
|---|---|---|
| Small Businesses (SMBs) | ~60-70% | Primarily utilize local SEO to drive local customer traffic and conversions. |
| E-commerce Businesses | ~85-90% | SEO is critical for product visibility in search results; large investments in SEO tools. |
| Large Enterprises | ~80-90% | Employ SEO for brand authority, high organic reach, and maintaining search visibility. |
| Service-based Businesses | ~70-80% | Includes law firms, consulting agencies, and real estate, often reliant on organic leads. |
| Hospitality (Hotels, Restaurants) | ~65-75% | Use local SEO and mobile optimization to attract on-the-go consumers and local searches. |
| Healthcare Providers | ~60% | SEO helps patients find services online; primarily local and mobile-focused. |
| Educational Institutions | ~50-60% | Growing trend as universities and online education services aim to improve online reach. |